Targeted Advertising Through Search Engines
Have you ever done an offline advertising campaign and wondered if you were targeting the wrong audience? Do you feel you waste your ad dollars on audiences that don’t want your product?
What if you could show your ad precisely at the moment your audience is ready to see it? Do you think your marketing campaign would be more effective? We do. That’s why search engine advertising is a core component of any company’s marketing strategy.
Brainy Marketing designs and executes marketing campaigns through the Google, Bing and Yahoo search engines. We help our clients acquire leads and generate sales through our search advertising program.
Advertise only to those who are looking for you
At Brainy, we bid on keywords that show the highest buyer intent toward our clients’ products. We write ads that make searchers click. We write and design landing pages that convert interest into sales. We monitor and manage campaigns daily to better refine ad performance.
Every step of an online campaign is trackable and measurable. Our clients get weekly reports that show campaign results. You are never in the dark and you always will see how your ad dollars are spent.
Remarketing – targeting those who previously showed interest
With new remarketing and retargeting technologies, we can even show ads to persons who visited your site but did not take action. Through our display advertising services, we communicate again to those visitors while they are reading content on third party sites. That way, you don’t lose the connection, and greatly increase your chances of converting the customer.