You Can Create New Markets
While search is for refined targeting, display advertising is for reach and frequency. In our display advertising programs, we research and define the audience demographic and psychographic characteristics of those most likely to buy your product. We match your product’s attributes to the desires of your target audience. We create attractive image, animation and video ads that quickly reach the heart and make users act immediately. And we choose the context: the media and websites that best complement your offerings.
Display Ad Example
In display advertising, many demographic targeting technologies are available. At Brainy, we can execute projects using these segments through the Google and Microsoft Bing ad networks:
- Keyword/theme
- Location
- Age
- Gender
- Language
- Computer/phone type
- Time of day
In addition, advertising networks like Facebook allow marketers to target audiences based on these additional characteristics:
- Relationships
- Interests
- Academic level
- Friends and connections