A Detailed, Measured Approach to Internet Advertising
Brainy Marketing enjoys years of success in internet advertising. Our approach is data-driven – that is, we use the latest technologies available to execute, track and manage ad campaigns for greater refinement and return on investment.
Business Analysis – We draw up business and marketing goals in view of your overall strategy. Together, we set up expectations and determine time lines for project launch. We help decide which products to market, which search engines to use as a platform and what key performance indicators will be established.
Research – We find the right combination of demographics, psychographics, geography, keywords and media. We discover the highest buyer intent, run estimations and agree on traffic and conversion targets.
Ad Development – Through creative writing, design and production, your ads will grab the audience’s attention and create a memorable impression. But the most important thing in this step? Make the user click.
Landing Page Writing and Design – We write and design landing pages that will make user take action. Based on our interviews with your company, we may include product descriptions, images, video, testimonials and reviews to enhance trust in your offering.
Launch Activities – We ensure that all necessary analytics tools are in place, testing has occurred on ads and landing pages and that your firm is educated on what to do when consumer interest is shown through your campaigns. And then we turn on the lights!
Campaign Management – The strength of Internet marketing is being able to make on-the-fly changes to ad campaigns based on real time data. We see how your audience reacts to your ads, landing pages and offers, and make adjustments to the campaign to increase your overall marketing performance.
Online advertising services
Search Advertising
Advertise to those who are actively searching for you. We run campaigns on Google, Yahoo! and Bing search engines.
- Advanced keyword bidding.
- Geographic targeting.
- Language targeting.
- Detailed analytics.
Display Advertising
A cost-effective way to get in front of the big audience. Preferred ad networks include Google and Facebook.
- Image and text ads.
- Animated Flash ads.
- Pay per view video ads.
- Advanced demographic targeting.
Search Engine Optimization
Achieve high organic rankings for your site and watch the traffic grow. Our SEO services help you build traffic that lasts for years.
- SEO copywriting.
- Link building.
- Local business listings.
- Social media.
